MPW Marketing is a full-service marketing firm specializing in the HVAC industry. Our dedicated team of employees can help you with the media, account management, creative and web services you need to help you not only get the message out to your clients, but to thrive. We help HVAC companies of all sizes achieve success, and your company is no exception - we take the work we do for you seriously. Whether you’re a small home comfort company, or a large HVAC/R dealer providing residential, commercial, plumbing and design/build services, MPW takes the guesswork out of your marketing for you. We sit down with you and learn about your company, your unique products and services, your philosophy and your specific needs. We care about where you came from, where you are now and where you’re poised to go in the future. We take a holistic approach to your HVAC brand, because we don’t just want to be your advertising agency – we want to be your partner in success.
Matt founded MPW with a belief that clients should never have to pay through the nose in order to achieve real success – With the right approach, excellent work and real results can be achieved no matter what the budget. He also envisions a workplace where hard work, dedication and attention to detail coexists with a true sense of family, teamwork and quality of life. MPW is the fruition of these ideals.
According to Matt, “The premise of what we do at MPW isn’t very hard. Reach the right people, with the right message.” He’s in charge of helping to make that happen. As the lead on account strategy, Matt provides big-picture media, marketing and creative approach for MPW’s clients. Today the firm is one of the area’s largest advertising agencies, working with a broad spectrum of clients from local non-profits to larger retailers and major regional/national multinational accounts.
Matt’s in it for the people. He loves to help good people succeed in their marketing endeavors and to help make MPW a place that attracts great talent that’s looking for a home. Matt also serves as a volunteer and board president for Rebuilding Together Mohawk Valley, helping low income homeowners live in safety, warmth and independence. Matt, Vicki and their son Jack live in Clinton, NY.
"Surround yourself with good people. The rest is easy."
- Just about every successful person in history
A true Xennial, Kelly has a strong appreciation for the roots of the World Wide Web, especially as it applies to the ways in which we now communicate. She has a broad base when it comes to marketing knowledge, and enjoys putting that to use for clients seeking the best SEO solutions possible. She bases the strategies she creates for clients on her strong appreciation for modern SEO and user experience, understanding the intrinsic connections between businesses and their customers – both current and prospective. When she’s not busy building SEO strategies for MPW’s clients, she loves spending time with her husband, daughter, and their furbaby Tucker, a German shorthaired pointer. She’s also constantly teaching herself new things, staying on top of new tech, and, in her words, “generally being a complete nerd.”
"Look deep into nature, and then you will understand everything better."
- Albert Einstein
Emilia’s purpose is to ensure that her accounts message rises above all of the clutter at an optimal negotiated price. She invests her client’s advertising budgets as if it’s her own money and orchestrates each and every buy she makes to ensure her clients are earning the very best prices and are in the right media options to drive results. Her personal goal is to consistently improve her client’s media plans and exceed expectations.
Prior to joining the MPW team, Emilia spent her career working as an advertising director for one of the largest media companies in the world. In addition to managing sales, she was also responsible for strategy, budgeting, marketing and online sales development. She’s extremely competitive and can be found fighting the weeds in her gardens as well as convincing her nine-year old son that playing the cello will one day be cool.
"However beautiful the strategy, you should occasionally look at the results."
- Winston Churchill
A self-professed geek girl, Stephanie enjoys writing in all its forms here at the agency, from press releases to e-newsletters to search engine optimized web content. She strives to present our clients’ content in a way that’s both relevant and interesting, so that people not only find the information that they need, but actually like what they’re reading as well.
Before her work at MPW Marketing, Stephanie was an award-winning journalist, writing human interest pieces in local publications that included newspapers, an entertainment magazine and a women’s magazine. When she’s not writing for MPW, she contributes to a popular web-based magazine for girls who love science, technology, sci-fi and fantasy.
"The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can."
- Neil Gaiman
Though he insists there’s “not necessarily” any correlation between the two, Geoff’s true loves are fascinating stories and fine ales. As he leads the daily creative charge at MPW, Geoff spends most of his time telling our clients’ stories – working with our team to craft compelling multimedia pieces that strengthen brands and deliver results.
An intuitive video and audio editor, Geoff honed his skills over 20 years as an award-winning broadcaster. In his spare time, he enjoys producing film and radio documentaries, mostly on historical topics or “cool people doing cool things.” When he’s not writing, shooting, recording, or editing, he’s likely experimenting with a new homebrew recipe.
"To Hell with facts. We need stories!"
- Ken Kesey
Colleen Bierstine is a self-professed social media addict. She loves using social media as a tool for conveying the personality of her clients’ brands in order to grow their business and results. She believes it is a creative form of self-expression that fosters personal connections with people you wouldn’t otherwise reach. Colleen loves making new digital friendships and sharing her own voice through social media in her personal time.
Colleen studied Public Relations at Utica College. Her background spans across marketing and communications, graphic design, and proposal writing. She is an advocate for physical and mental health and is a Certified Les Mills™ Group Fitness Instructor at Upstate Empire Fitness. She loves food, cats, and making people’s days a little brighter in whatever way she can – whether by lending a hand, leading a killer workout, or telling a corny joke.
"And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom."
- Anaïs Nin
Whether it’s video games or craft beer, Shane’s best described as being a giant, fun-loving kid (with a little adult thrown in). After moving from the Corning, NY area to become the first employee back in 2007, Shane has seen MPW transform into the strong and successful company it is today.
With a love for simple design and clean web aesthetic, Shane is our Online Design Director. Dual majoring at MVCC, he obtained degrees in Digital Animation and Graphic Communication: Illustration. Afterwards he studied at Canisius College, receiving a B.S. in Digital Media Arts. Always looking for something new to learn, Shane loves adding new skillsets to his belt.
"It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face."
- Jonathan Ive
Sarah is a designer and educator with a natural eye for detail and aesthetic. As MPW’s Design Director, her adaptability and experience in various industries and markets makes her a valued asset to our clients. Sarah is also an Adjunct Professor at PrattMWP College of Art and Design, where she helps budding design students develop their typography skills.
Sarah is an active and enthusiastic member of the design community. She is President Emeritus of AIGA Upstate New York, and continues to serve her local chapter as a board advisor. She also serves AIGA nationally as a Chapter Advisory Council member. In addition, Sarah is one of the three founders and organizers of Create Upstate, a celebration of design and community that brings together makers from Buffalo to Albany.
"I love designing, it is something which permeates my whole living, whether it is simply choosing the colour of my clothes in the morning or organizing my household. Design to me is akin to beauty, an externalization of my inner process regarding beauty and contentment with life."
- Martine Moeykens
A true blue Utica girl, Sam was born, raised and educated in the 13501. A graduate of Utica College, Sam previously worked in the clinical research industry, leading recruitment strategies for Phase 1 trials both nationally and internationally. She transitioned into retail and automotive advertising sales in 2015, and joins the MPW team as an account manager.
For Sam, helping clients achieve their goals is her top priority – and where she finds her greatest satisfaction. When she’s not brightening up MPW with her sunny personality and amazing laugh, she spends her time teaching and choreographing at a local dance studio, where she’s been dancing since she was three! She loves spending the rest of her downtime with her husband, their two dogs, and their family and friends.
"All of our dreams can come true if we have the courage to pursue them."
- Walt Disney
While it may not seem like the most glamorous role in the world of advertising, for Mike Gaetano, working as a member of the media buying team at MPW offers him the chance to showcase his talents as both a mathematician and a researcher. Mike not only is a media buyer for the company, but he also audits invoices and processes co-op, which is a perfect use of his accounting degree from Utica College. Great with numbers and mind-bogglingly proficient with Microsoft Excel, Mike says he loves researching new marketing and media to bring his clients the best advertising bang for their buck.
When he’s not crunching numbers, Mike can be found enjoying the great outdoors no matter what season – he’s both an avid golfer and snowboarder. He keeps his hand-eye coordination to an optimum by spending his time indoors gaming – his favorite is Call of Duty. In fact, while in college Mike was a professional gamer, and came in 6th place in a national tournament, winning a year’s salary in cold, hard cash for his team.
"You miss 100% of the shots you don’t take."
- Wayne Gretzky
Dan helps guide the strategic and creative team as well as our clients to the right place for their voice to be heard. A partner at the firm since 2014, Dan’s responsibilities include planning, negotiating, and executing media for MPW clients. On a given day, you‘ll find him researching new media opportunities, immersed in SEO theory, or analyzing campaign results. The pursuit of knowledge is endless; fortunately Dan takes great pleasure in understanding how everything works and isn’t happy until he’s reassured that the strategy is right and every penny was spent wisely.
During his tenure in sales and sales management at central New York TV stations, Dan gained valuable insight into the marketing habits of local, regional, and national clients as well as an insider’s knowledge of how media is bought and sold. Dan uses this knowledge to leverage advantageous advertising rates for all MPW clients.
When he’s not creating order out of chaos for a client, he’s figuring out how to build, fix and improve things at his house.
"I believe that one defines oneself by reinvention. To not be like your parents. To not be like your friends. To be yourself. To cut yourself out of stone."
- Henry Rollins
Adam LaFountain comes to MPW with a rich tapestry of marketing experience. From his college internship with Clear Channel Radio, to his most recent role as a media planner and buyer at Adworkshop in Lake Placid, NY, Adam has worked in a digital sales and marketing throughout his career. He brings that expertise to MPW as our Online Specialist.
Adam enjoys taking a deep look into every campaign he works on, making them the absolute best they can be by analyzing and implementing. He loves nothing more than taking an objective from a client and not only meeting it, but knocking it out of the park. He also loves giving back to his community, and he has participated in radiothons for community and health issues, Adopt-a-Highway cleanups and more. When he’s not working, Adam enjoys the great outdoors, going to concerts and listening to music, reading, and spending time with his girlfriend, friends and family.
""Life is what happens to you while you're busy making other plans." "
- John Lennon
A little bit of ‘crazy’ is what separates the mediocre from amazing. As a psychology graduate, Shannon has self-diagnosed her little bit of ‘crazy’ and uses it to the betterment of all her clients. Her OCD is your company’s new best friend! Shannon worked for a leading advertising, marketing and public relations agency in Fort Lauderdale before making her way back to Central New York.
When she’s not on the MPW time clock, Shannon can be found with her favorite obsession, her family – husband David, and daughters Isabella and Liliana. From outings with her sorority sisters to fun adventures with her family, Shannon enjoys celebrating the everyday with friends and family alike.
"Be yourself; everyone else is already taken."
- Oscar Wilde
Corey’s role with the web team is to help out with multiple facets of an ever increasing workload. He is a jack of all trades, master of hockey and video games which are not priorities at MPW (yet). He moonlights as one fourth of Thumbstick Athletes, a weekly gaming podcast founded in 2011 and going strong.
An Ithaca College graduate, Corey initially took his film degree, technical skills and creativity to New York City and applied them at a major record label, growing through various marketing departments and working with global brands. After three years, nostalgia got the better of him. Preferring the woods and creeks of Upstate New York, he moved to the Utica area before joining MPW in early 2017.
"I'm not superstitious, but I am a little stitious."
- Michael Scott
Chic received an AS in Digital Filmmaking from Herkimer County Community College, and a BA in Film Studies from the University of North Carolina Wilmington. After graduating, Chic moved back to CNY. He freelanced for seven years on a variety of video production projects between CNY and Florida. Additionally, he has written and directed numerous short films and has completed two feature length screenplays.
"When I let go of what I am, I become what I might be."
- Lao Tzu